Creative Scribble

A concept that's been growing throughout Corporate America over the last century is "branding." Most people think of a logo when they hear this word, but branding goes far beyond any graphic or symbol. It's the thoughts, experiences, imagery, and senses that come to mind when you hear or see a company name. So, when we first started talking about a visual identity for OneLife Church we knew we had to think much bigger than just a simple logo.

Knowing the importance of our brand, our initial thought was to outsource to a company that specializes in Brand Design/Management. Unfortunately, most companies charge way beyond our price range (and pretty much any new church plant's price range). We tried communicating our vision for our brand to some independent graphic designers, but since we knew our vision best we discovered it was easier to tackle this project on our own - although it was still no easy task!

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We brainstormed through several ideas, asking questions like "what do we want people to feel when they experience anything related to OneLife Church?" We landed on a concept of "discovery and growth." We want people to discover the one life that God has intended for them - and along that path they'll find that their life grows closer to God.

So, with all that being said...we landed on our final design for our logo: A green arrow (green is a color often used to symbolize growth and life) made out of a "1" pointing North. You'll see this symbol branded on all of our communications (advertisements, web, print, video) as we begin creating material for the launch. We hope that using this consistent branding will cause people to feel nothing but positive emotion whenever they think of OneLife Church. And what they think about OneLife Church will ultimately affect our main mission - impacting the way they think about Christ.